SCIENCE
For the first time in the history of modern perfumery, a fragrance brand leverages the scientific findings of research into smell and emotion to formulate its products. Edeniste is the outcome of a unique partnership with the Japanese flavor and fragrance company Takasago, the fragrance house of emotions.
Since the 1980s, Takasago has conducted studies proving that smells and fragrances can impact emotions and therefore enhance certain moods. This is why Audrey Semeraro chose to work with Takasago’s R&D teams and perfumers to bring her pioneering vision to fruition.