Edeniste a réuni les plus grands experts du monde de l'olfaction et des neurosciences pour créer une nouvelle catégorie dans l’univers de la parfumerie : des parfums bien-être d’exception. Combinés aux essences actives innovantes de la gamme Lifeboost®, leurs effets positifs sur le bien-être émotionnel ont été testés et scientifiquement prouvés.

En collaboration avec certains des plus grands neuroscientifiques à la pointe de la recherche en olfactologie, Edeniste a identifié les molécules olfactives efficaces sur les voies olfactives et le système limbique d'un individu. Pour cela, Edeniste a utilisé divers protocoles scientifiques, notamment les IRM fonctionnelles, les électroencéphalogrammes, les tests par biocapteurs et les tests salivaires.

C’est une première dans le monde de la parfumerie haut de gamme. Grâce à des Nez de renommée mondiale et à l’expertise de la maison de parfumerie japonaise Takasago, Edeniste a fusionné des molécules issues de plus de 35 ans de recherche pour créer cette étonnante collection d'eaux de parfum et d'essences actives uniques appelée “Lifeboost®". Une collection présentée en avant-première et en exclusivité chez Harrods.

The Background

Edeniste is responding to the needs of an era:

Research has shown that stress has emerged as one of the leading wellbeing issues globally right now; there is an urgent need for people to actively reduce the stress in their lives. Consumers are looking at making holistic wellbeing choices more than ever.

Medical research also shows that fragrance is being used to enhance emotional comfort; but never before has this concept been supported and explored by fine fragrance in partnership with cutting edge olfactory neuroscience. Nearly all industries have evolved, yet modern perfumery has remained largely unchanged. Until now by Edeniste.

edeniste presents a revolutionary development in luxury perfume: a collection of 'scents of wellbeing' scientifically proven to enhance mood that is an individualised response to the emotional needs of people.

In an age of converging environmental pressures, a mental health crisis and lifestyle-related non-communicable diseases, consumers are seeking to improve their everyday life. The urgency to nurture our immune systems by mitigating stress and boosting health, further emphasised by the pandemic, is turning to both science and nature for solutions with proven benefits.

Consumer desires are shifting from material indulgences to functional products that address emotional needs. It is a paradigm shift from ‘we’ consumers to the ‘me’ consumer who wants to be empowered through a connection to their inner world and the one around them in their own way. Even before the pandemic, our understanding of “beauty” expanded to become more inclusive and holistic, associated not just with outward appearance, but with the inner glow that comes from a sense of wellbeing that draws on self-care and authentic self-expression.

A reconnection to nature and self are becoming central to the relevance of products and services. People expectations are equally extending to transparent commercial practice across the whole supply line: ‘good for me, good for the planet’ is the foundational equation of sustainability.

The most desirable products in our saturated global consumer market are therefore immersive and transformative experiences such as Edeniste, which connect to individualised consumer needs and values.